The Story
How it started
The Gibson App started as Amped Guitar, an app built by Zoundio and promoted together with Gibson in 2020. One year later, the app was officially rebranded under the Gibson name, taking the name Gibson App and becoming Zoundio's flagship music education product.
The Gibson App was born from a unique collaboration between music industry legends and visionary technologists. The founding team combines global pop stardom and top-tier artist management with cutting-edge audio innovation.
The Music Industry Legends
Ulf Ekberg
Co-Founder of Ace of Base
A founding member of Ace of Base, Ulf Ekberg is pop royalty. As a songwriter and producer, he helped craft the "Swedish Pop Miracle" that dominated 90s radio. Ace of Base became a global phenomenon, selling over 50 million records worldwide.
- •Debut album Happy Nation / The Sign holds the Guinness World Record for best-selling debut album of all time
- •Winner of two American Music Awards and two Billboard Music Awards
- •Nominated for three Grammy Awards
- •First Swedish act to reach #1 on the U.S. Billboard Hot 100
Ash Pournouri
Manager & Creative Partner behind Avicii
Best known as the visionary manager and creative partner behind Avicii, Ash Pournouri played a pivotal role in defining the modern EDM era. His strategic vision helped propel Avicii to global superstardom.
- •2x Grammy Award nominee (Best Dance Recording)
- •Won an American Music Award and a Billboard Music Award
- •Founder of Brilliant Minds tech symposium and the UNLTD portfolio
The Tech & Innovation Leaders
Daniel Katzenellenbogen
Co-Founder & former CEO of Zoundio
The driving force behind the product and the platform’s vision to democratize music education. Daniel initiated and led the partnership with Gibson Brands, describing the app as “one giant love letter to anyone wanting to learn guitar.”
- •Led the development of an immersive “Audio Augmented Reality” experience
- •Focused on making beginners feel like rockstars from their very first lesson
Jussi Bergman
Co-Founder & original CTO
A rare hybrid of professional musician and elite coder. Currently a Senior Adviser and Lecturer in Artificial Intelligence at Satakunta University of Applied Sciences (SAMK) in Finland.
- •Created the core “listening” technology that powers the app’s real-time feedback
- •A key figure in Finland’s AI education sector, focused on applied AI and machine learning
